Retail and Sales
Insights
Retail & Sales: Insights and Strategies for Growing Brands
Explore opinion pieces, practical strategies and reflections on retail, sales, leadership and team management. We share experience from the shop floor, good practice and trends for fashion, food and lifestyle retail. Our weekly content is written for business owners, store managers, sales teams and professionals seeking to improve operations and keep pace with the market.
Drawing on practical experience leading operations, teams and strategy for national and international brands, I work with you to assess your business, identify opportunities and build a clear plan for improvement and sustainable growth.
Online Authority: Why Your Business Needs to Be Found and Taken Seriously
by Hugo Andrade Isidoro
Why online authority matters: helping customers find your business, understand your expertise and build confidence in your services.
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Why Are Good Salespeople Leaving Their Companies?
by Hugo Andrade Isidoro
Why are good salespeople leaving their companies? A reflection on sales careers, motivation and the conditions that help retain talent.
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Leadership: Balancing How Much with How
by Hugo Andrade Isidoro
Leadership: balancing results with the way they are achieved, and what that means for sustainable team performance.
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The Ideal Store Manager: Salesperson or Back-Office Specialist?
by Hugo Andrade Isidoro
The ideal store manager: should you prioritise sales ability, operational discipline or a balance of both?
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The Advantages and Disadvantages of Sunday Trading
by Hugo Andrade Isidoro
Sunday trading: advantages, risks and the factors retailers should consider when deciding whether to open.
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Keeping Your Store Ready: Helping Teams Stay Productive During Quiet Periods
by Hugo Andrade Isidoro
Keeping your store ready: helping teams use quieter periods productively and maintain standards throughout the day.
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Working Alone in Store: Managing Tasks Without Neglecting Customers
by Hugo Andrade Isidoro
Working alone in store: how to manage back-office tasks while keeping the customer experience a priority.
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Rethinking ‘Can I Help You?’: A More Welcoming Retail Approach
by Hugo Andrade Isidoro
Rethinking ‘Can I help you?’ and replacing a familiar opening with a more effective way to welcome customers.
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