Retail Opinion Articles
Retail & Sales. Insights and Strategy for Brands That Want to Grow
In this space, we bring together opinion pieces, practical strategies, and reflections on retail, sales, leadership, and team management. Here, we share on-the-ground experience, best practices, and trends that help retail, fashion, food, and lifestyle brands grow with consistency. We publish weekly content designed for business owners, store managers, commercial teams, and professionals who want to improve processes, drive stronger results, and keep pace with market evolution.
With hands-on, on-the-ground experience and years of leading operations, teams, and strategies across national and international brands, I work with you to assess the current state of your business, identify real opportunities for improvement, and implement a clear plan that delivers immediate impact and long-term growth.
O Store Manager Ideal: Vendedor ou Perfil de Back Office?
Vantagens e Desvantagens de Abrir ao Domingo
A Loja Está Sempre Pronta: Como Garantir que a Equipa Trabalha Mesmo Sem Movimento
Quando Há Apenas Uma Pessoa em Loja: Como Gerir Tarefas sem Prejudicar o Cliente
