Much More Than Training
Strategic On-the-Ground Support for Store Managers
Strategic On-the-Ground Support for Store Managers
A well-structured consulting process has a direct impact on day-to-day operations, results, and people.
In practice, this translates into a strategic continuous improvement framework, built on clear performance indicators (KPIs) and well-defined objectives (OKRs), turning vague intentions into concrete, measurable actions.
We work closely with teams to improve operational procedures, enhance the quality of customer service, optimise product presentation and visual merchandising, strengthen in-store discipline, and align every aspect of daily operations with real commercial objectives.
At the same time, the approach focuses on people: skills development, role clarity, performance follow-up, expectation setting, and the creation of clear professional and career growth pathways. When teams understand the “why” and the “where to”, motivation and performance increase..
The impact of the consultancy is felt in stores that are ready every day, in more confident management decision-making, in more accountable teams, and in more consistent results. More than theory, it is a continuous improvement system applied on the ground, with a strong focus on execution, ongoing support, and the sustained evolution of the business.
At 3Solutions, we work side by side with store managers and teams on a daily basis to ensure execution, consistency, and results — not just training plans delivered in a classroom.
Continuous On-the-Ground Support is a practical and regular support framework: we define weekly priorities, establish simple control routines, align objectives with the team, and help quickly correct what is not working. The focus is on keeping the store “ready” every day (customer service, product presentation, visible stock, and operational discipline) while developing leadership on the ground, supported by clear metrics and real actions.
Continuous On-the-Ground Support is built around a Strategic Improvement Plan developed on the basis of clear performance indicators (KPIs) and structured objectives (OKRs), tailored to the reality of each store, team, and business. We start from objectives that are often intangible — better customer service, higher team motivation, more present leadership, an improved customer experience, or greater in-store professionalism — and turn them into concrete, measurable, and executable day-to-day plans. We define operational and behavioural KPIs linked to key retail areas: service quality, conversion, average transaction value, productivity, procedure execution, merchandising consistency, operational discipline, and team engagement. Based on these indicators, we establish clear OKRs that guide priorities, weekly actions, and realistic expectations for progress. The plan includes practical improvements to in-store procedures, work organisation, opening and closing routines, product presentation and replenishment, service standards, individual and team performance follow-up, as well as targeted actions to develop skills and leadership on the ground. We also work with teams from a professional development and career perspective, helping to clarify expectations, responsibilities, progression criteria, and growth opportunities within the organisation. This strengthens commitment, reduces staff turnover, and builds more stable and accountable teams. The result is a living plan, continuously adjusted through regular on-the-ground support, enabling rapid course correction, alignment of people around clear objectives, and the transformation of ambition into real, sustained, and measurable growth.
What kind of on-the-ground support truly helps my retail business grow?
This on-the-ground support operates in an integrated way across eight critical areas:
01.
Operational Procedures and Execution
Clarification of daily routines, working methods, store controls, task organisation, and operational discipline to ensure consistency and efficiency.
02.
Customer Service and Customer Experience
Development of commercial plans designed to increase margins, average transaction value, stock rotation and conversion, aligned with brand objectives and customer behaviour.
03.
Team, Leadership and Performance
Direct support for store managers in people management, expectation setting, individual follow-up, regular feedback, and the development of leadership skills.
04.
Merchandising and Store Readiness to Sell
Ongoing monitoring of product presentation, visible stock, space organisation, and alignment with commercial objectives and brand strategy.
05.
Professional Development and Career Pathways
In retail, the lack of clear growth prospects is one of the main causes of demotivation, low performance, and high staff turnover. Within strategic on-the-ground support, we treat professional development as an operational pillar, not merely a human resources topic.
We structure clear individual objectives aligned with store and brand goals, defining concrete expectations by role, level of responsibility, and career stage. We establish transparent criteria for development, progression, and recognition, reducing perceptions of unfairness and ad-hoc decision-making in people management.
06.
Loss Prevention, Control and Operational Discipline
Loss prevention is treated as a strategic pillar of profitability, not merely as occasional control. Within strategic on-the-ground support, we analyse control routines, in-store behaviours, receiving processes, product display, returns, and internal movements that directly impact stock levels and margins.
We define clear KPIs related to losses, shrinkage, discrepancies, and process failures, and translate them into simple operational OKRs for both store teams and management. The focus is on building consistent habits, clear accountability, and daily discipline, reducing invisible losses and increasing control without placing excessive pressure on the team.
07.
Logistics, Stock and In-Store Operational Flows
An efficient operation depends on well-managed in-store logistics. Within strategic on-the-ground support, we assess how stock is received, moved, stored, replenished, and presented, identifying bottlenecks that affect sales, team time, and the customer experience.
We work on the connection between logistics, sales, and product presentation, ensuring that the right stock is available at the right time, supported by clear processes for receiving, replenishment, stock counts, and visible stock control. Logistics objectives are translated into simple, measurable action plans aligned with the store’s operational reality.
08.
Supervision Time Management, Priorities and Focus
One of the greatest risks in retail is the poor use of team time and, above all, supervisory time. Within strategic on-the-ground support, we help store managers and supervisors clearly define priorities, organise daily activities, and distinguish between critical, operational, and secondary tasks.
We translate strategic objectives into weekly and daily routines, aligning supervisory time with what truly drives impact: team follow-up, store control, deviation correction, and a clear focus on results.
Este trabalho reduz dispersão, improviso e desgaste, permitindo que líderes estejam mais presentes no terreno e menos presos a tarefas que não geram valor..