{"id":2856,"date":"2025-12-12T17:18:59","date_gmt":"2025-12-12T17:18:59","guid":{"rendered":"https:\/\/3solutions.pt\/?p=2856"},"modified":"2026-01-23T17:52:32","modified_gmt":"2026-01-23T17:52:32","slug":"abrir-ao-domingo-no-retalho","status":"publish","type":"post","link":"https:\/\/3solutions.pt\/en\/abrir-ao-domingo-no-retalho\/","title":{"rendered":"Advantages and Disadvantages of Opening on Sundays"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2856\" class=\"elementor elementor-2856\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce7f1e e-flex e-con-boxed e-con e-parent\" data-id=\"7ce7f1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9cfe3 elementor-widget elementor-widget-image\" data-id=\"3e9cfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/3solutions.pt\/wp-content\/uploads\/2025\/12\/Abrir-ao-Domingo-no-Retalho-Vantagens-Riscos-e-Dados-para-Decidir-3Solutions.jpg\" title=\"\" alt=\"Abrir ao Domingo no Retalho Vantagens, Riscos e Dados para Decidir 3Solutions\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab24d5 elementor-widget elementor-widget-heading\" data-id=\"3ab24d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p data-start=\"715\" data-end=\"826\"><strong data-start=\"753\" data-end=\"826\">Abrir ao Domingo: Vantagens, Riscos e o que Dizem os Dados no Retalho<\/strong><span style=\"font-size: 3rem;font-style: inherit\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14671c7 elementor-widget elementor-widget-text-editor\" data-id=\"14671c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"833\" data-end=\"847\">Introdu\u00e7\u00e3o<\/h3><p data-start=\"849\" data-end=\"1016\">Abrir ou fechar ao domingo \u00e9 uma daquelas decis\u00f5es que mexem com tudo: equipa, vendas, concorr\u00eancia, fam\u00edlia e at\u00e9 com a forma como a marca \u00e9 percebida pelos clientes.<\/p><p data-start=\"1018\" data-end=\"1257\">N\u00e3o h\u00e1 resposta \u00f3bvia. Em muitos pa\u00edses europeus, as regras foram sendo flexibilizadas ao longo dos anos, com resultados diferentes em fun\u00e7\u00e3o do tipo de loja, da localiza\u00e7\u00e3o e dos h\u00e1bitos de consumo. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/cep.lse.ac.uk\/pubs\/download\/dp1336.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">cep.lse.ac.uk<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><p data-start=\"1259\" data-end=\"1401\">O objetivo deste artigo n\u00e3o \u00e9 dizer se \u201cdeve\u201d ou \u201cn\u00e3o deve\u201d abrir ao domingo, mas <strong data-start=\"1341\" data-end=\"1375\">dar informa\u00e7\u00e3o e enquadramento<\/strong> para quem tem de decidir.<\/p><hr data-start=\"1403\" data-end=\"1406\" \/><h3 data-start=\"1408\" data-end=\"1477\">1. O que mostram estudos internacionais sobre com\u00e9rcio ao domingo<\/h3><p data-start=\"1479\" data-end=\"1665\">V\u00e1rios estudos analisaram o impacto de liberalizar o com\u00e9rcio ao domingo (ou de o restringir) em pa\u00edses como Canad\u00e1, Alemanha, Pa\u00edses Baixos e Reino Unido. Os principais pontos em comum:<\/p><h4 data-start=\"1667\" data-end=\"1734\">1.1. Vendas totais crescem pouco, o que muda \u00e9 a distribui\u00e7\u00e3o<\/h4><p data-start=\"1736\" data-end=\"1968\">Em muitos casos, quando se passam a abrir aos domingos, <strong data-start=\"1792\" data-end=\"1828\">as vendas da semana n\u00e3o explodem<\/strong> \u2013 o que acontece \u00e9 um desvio: parte das compras que seriam feitas noutros dias passam para domingo. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.researchgate.net\/publication\/23636903_The_Economic_Effects_of_Extending_Shop_Opening_Hours?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">ResearchGate<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><p data-start=\"1970\" data-end=\"2067\">Ou seja: o mercado n\u00e3o cresce de forma proporcional \u00e0s horas extra. A semana fica mais espalhada.<\/p><h4 data-start=\"2069\" data-end=\"2131\">1.2. Emprego tende a aumentar, mas sobretudo em part-time<\/h4><p data-start=\"2133\" data-end=\"2442\">Estudos no Canad\u00e1 e na Alemanha mostram que a liberaliza\u00e7\u00e3o dos hor\u00e1rios (incluindo domingos) levou a <strong data-start=\"2235\" data-end=\"2286\">um aumento de emprego de cerca de 3\u20134% em m\u00e9dia<\/strong> no retalho, sobretudo atrav\u00e9s de mais contratos de tempo parcial, enquanto o emprego full-time se mantinha est\u00e1vel. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0014292104000881?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">sciencedirect.com<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><p data-start=\"2444\" data-end=\"2586\">Isto \u00e9 positivo do ponto de vista de cria\u00e7\u00e3o de postos de trabalho, mas levanta quest\u00f5es sobre rotatividade, estabilidade e gest\u00e3o de equipas.<\/p><h4 data-start=\"2588\" data-end=\"2659\">1.3. Consumidores valorizam a liberdade de escolher quando comprar<\/h4><p data-start=\"2661\" data-end=\"2981\">Um estudo com dados de localiza\u00e7\u00e3o (GPS) em zonas com restri\u00e7\u00f5es ao domingo concluiu que limitar o com\u00e9rcio nessa manh\u00e3 gerava um \u201ccusto escondido\u201d para o consumidor: mais desloca\u00e7\u00f5es, compras em hor\u00e1rios menos convenientes e, em alguns casos, desvio de compras para outras zonas. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/cepr.org\/voxeu\/columns\/hidden-toll-sunday-store-closures-new-evidence-gps-data?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">cepr.org<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><p data-start=\"2983\" data-end=\"3087\">Quando se abre, as pessoas n\u00e3o compram necessariamente mais \u2013 <strong data-start=\"3045\" data-end=\"3086\">mas compram quando lhes d\u00e1 mais jeito<\/strong>.<\/p><h4 data-start=\"3089\" data-end=\"3151\">1.4. Pequenas lojas podem perder para grandes superf\u00edcies<\/h4><p data-start=\"3153\" data-end=\"3495\">Durante o per\u00edodo em que o Reino Unido suspendeu temporariamente as restri\u00e7\u00f5es dominicais para grandes lojas (Jogos Ol\u00edmpicos de 2012), um estudo com mais de 3.000 pequenas lojas concluiu que estas perderam vendas na \u00e1rea de influ\u00eancia de grandes superf\u00edcies que passaram a abrir mais tempo ao domingo. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.keepsundayspecial.org.uk\/sites\/keepsundayspecial.org.uk\/files\/downloadables\/economic_impact_of_deregulating_sunday_trading_oxford_economics_september_2015.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">keepsundayspecial.org.uk<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><p data-start=\"3497\" data-end=\"3627\">Ou seja: <strong data-start=\"3506\" data-end=\"3581\">se todos abrirem, o bolo n\u00e3o aumenta muito, mas a fatia de cada um muda<\/strong> \u2013 geralmente a favor de quem tem mais escala.<\/p><h4 data-start=\"3629\" data-end=\"3682\">1.5. Nem todos os comerciantes est\u00e3o satisfeitos<\/h4><p data-start=\"3684\" data-end=\"3971\">Num inqu\u00e9rito na Gr\u00e9cia, cerca de <strong data-start=\"3718\" data-end=\"3770\">75% dos comerciantes declararam-se insatisfeitos<\/strong> com medidas que aumentaram as aberturas ao domingo e <strong data-start=\"3824\" data-end=\"3866\">64% consideraram os custos proibitivos<\/strong>; entre 40% e 50% das lojas nem sequer conseguiam suportar abrir. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.eurofound.europa.eu\/en\/publications\/all\/whats-happening-sunday-work-europe-0?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Eurofound<\/span><\/span><\/span><\/a><\/span><\/span><\/p><p data-start=\"3973\" data-end=\"4175\">Ao mesmo tempo, associa\u00e7\u00f5es de centros comerciais e grandes operadores alertam que restringir hor\u00e1rios teria impacto negativo na atividade econ\u00f3mica e no emprego. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.essential-business.pt\/2024\/07\/08\/sunday-and-public-holiday-shop-closures-would-have-drastic-impact\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Essential Business<\/span><\/span><\/span><\/a><\/span><\/span><\/p><hr data-start=\"4177\" data-end=\"4180\" \/><h3 data-start=\"4182\" data-end=\"4231\">2. \u201cE se o governo fechasse tudo ao domingo?\u201d<\/h3><p data-start=\"4233\" data-end=\"4375\">A tua intui\u00e7\u00e3o est\u00e1 certa: <strong data-start=\"4260\" data-end=\"4298\">se todos fossem obrigados a fechar<\/strong>, ningu\u00e9m poderia \u201carmar-se em esperto\u201d e roubar clientes ao vizinho do lado.<\/p><p data-start=\"4377\" data-end=\"4427\">Do ponto de vista econ\u00f3mico, os dados sugerem que:<\/p><ul data-start=\"4429\" data-end=\"4804\"><li data-start=\"4429\" data-end=\"4591\"><p data-start=\"4431\" data-end=\"4591\">Se <strong data-start=\"4434\" data-end=\"4461\">todos fecham ao domingo<\/strong>, grande parte das compras \u00e9 redistribu\u00edda pelos outros dias \u2013 o consumo anual muda pouco. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.researchgate.net\/publication\/23636903_The_Economic_Effects_of_Extending_Shop_Opening_Hours?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">ResearchGate<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li><li data-start=\"4592\" data-end=\"4804\"><p data-start=\"4594\" data-end=\"4804\">Se <strong data-start=\"4597\" data-end=\"4623\">uns abrem e outros n\u00e3o<\/strong>, as vendas de quem fecha podem ser desviadas para quem est\u00e1 aberto \u2013 especialmente em zonas onde o cliente tem v\u00e1rias alternativas pr\u00f3ximas. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.keepsundayspecial.org.uk\/sites\/keepsundayspecial.org.uk\/files\/downloadables\/economic_impact_of_deregulating_sunday_trading_oxford_economics_september_2015.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">keepsundayspecial.org.uk<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li><\/ul><p data-start=\"4806\" data-end=\"4918\">O problema \u00e9 que a decis\u00e3o, na maior parte dos casos, <strong data-start=\"4860\" data-end=\"4888\">n\u00e3o \u00e9 do governo \u2013 \u00e9 tua<\/strong>. E \u00e9 a\u00ed que a coisa complica.<\/p><hr data-start=\"4920\" data-end=\"4923\" \/><h3 data-start=\"4925\" data-end=\"4994\">3. Quanto se pode perder (ou n\u00e3o) em vendas ao fechar ao domingo?<\/h3><p data-start=\"4996\" data-end=\"5136\">Aqui \u00e9 preciso ser honesto: <strong data-start=\"5024\" data-end=\"5051\">n\u00e3o h\u00e1 um n\u00famero m\u00e1gico<\/strong> que sirva para todas as lojas. Mas podemos raciocinar com base em alguns princ\u00edpios:<\/p><ol data-start=\"5138\" data-end=\"6167\"><li data-start=\"5138\" data-end=\"5422\"><p data-start=\"5141\" data-end=\"5164\"><strong data-start=\"5141\" data-end=\"5162\">Perfil do cliente<\/strong><\/p><ul data-start=\"5168\" data-end=\"5422\"><li data-start=\"5168\" data-end=\"5304\"><p data-start=\"5170\" data-end=\"5304\">Se tens um p\u00fablico que trabalha muito durante a semana e usa o domingo para fazer compras, a probabilidade de perder vendas \u00e9 maior.<\/p><\/li><li data-start=\"5308\" data-end=\"5422\"><p data-start=\"5310\" data-end=\"5422\">Se a tua loja est\u00e1 numa zona muito tur\u00edstica ou de lazer ao fim-de-semana, o domingo pode ter um peso relevante.<\/p><\/li><\/ul><\/li><li data-start=\"5424\" data-end=\"5729\"><p data-start=\"5427\" data-end=\"5471\"><strong data-start=\"5427\" data-end=\"5469\">Peso do domingo na tua fatura\u00e7\u00e3o atual<\/strong><\/p><ul data-start=\"5475\" data-end=\"5729\"><li data-start=\"5475\" data-end=\"5573\"><p data-start=\"5477\" data-end=\"5573\">Lojas que j\u00e1 abrem sete dias conseguem ver facilmente qual a percentagem de vendas de domingo.<\/p><\/li><li data-start=\"5577\" data-end=\"5729\"><p data-start=\"5579\" data-end=\"5729\">Se o domingo representa, por exemplo, 12% da fatura\u00e7\u00e3o semanal, fechar significa renunciar a essa fatia <strong data-start=\"5683\" data-end=\"5728\">se n\u00e3o houver compensa\u00e7\u00e3o nos outros dias<\/strong>.<\/p><\/li><\/ul><\/li><li data-start=\"5731\" data-end=\"5972\"><p data-start=\"5734\" data-end=\"5777\"><strong data-start=\"5734\" data-end=\"5775\">Capacidade do cliente de mudar de dia<\/strong><\/p><ul data-start=\"5781\" data-end=\"5972\"><li data-start=\"5781\" data-end=\"5872\"><p data-start=\"5783\" data-end=\"5872\">Em bens n\u00e3o urgentes (moda, lifestyle, decora\u00e7\u00e3o), muita gente consegue adiar a compra.<\/p><\/li><li data-start=\"5876\" data-end=\"5972\"><p data-start=\"5878\" data-end=\"5972\">Em bens de conveni\u00eancia, alimenta\u00e7\u00e3o, \u00faltima hora, o cliente tende a ir a quem estiver aberto.<\/p><\/li><\/ul><\/li><li data-start=\"5974\" data-end=\"6167\"><p data-start=\"5977\" data-end=\"6002\"><strong data-start=\"5977\" data-end=\"6000\">Concorr\u00eancia direta<\/strong><\/p><ul data-start=\"6006\" data-end=\"6167\"><li data-start=\"6006\" data-end=\"6167\"><p data-start=\"6008\" data-end=\"6167\">Se o vizinho direto abre ao domingo e tu fechas, o risco n\u00e3o \u00e9 s\u00f3 perder a venda desse dia \u2013 \u00e9 perder o <strong data-start=\"6112\" data-end=\"6123\">cliente<\/strong> para o futuro, porque ele cria novo h\u00e1bito.<\/p><\/li><\/ul><\/li><\/ol><p data-start=\"6169\" data-end=\"6181\">Em resumo:<\/p><blockquote data-start=\"6182\" data-end=\"6398\"><p data-start=\"6184\" data-end=\"6398\"><strong data-start=\"6184\" data-end=\"6206\">Se todos fechassem<\/strong>, os estudos sugerem que a perda l\u00edquida anual n\u00e3o seria dram\u00e1tica.<br data-start=\"6273\" data-end=\"6276\" \/><strong data-start=\"6278\" data-end=\"6307\">Se uns abrem e outros n\u00e3o<\/strong>, a quest\u00e3o deixa de ser \u201cperder domingo\u201d e passa a ser \u201cceder lugar na cabe\u00e7a do cliente\u201d.<\/p><\/blockquote><hr data-start=\"6400\" data-end=\"6403\" \/><h3 data-start=\"6405\" data-end=\"6441\">4. Vantagens de abrir ao domingo<\/h3><ul data-start=\"6443\" data-end=\"6918\"><li data-start=\"6443\" data-end=\"6572\"><p data-start=\"6445\" data-end=\"6572\"><strong data-start=\"6445\" data-end=\"6476\">Conveni\u00eancia para o cliente<\/strong> \u2013 quem n\u00e3o pode ir em dias \u00fateis ganha uma alternativa. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/cepr.org\/voxeu\/columns\/hidden-toll-sunday-store-closures-new-evidence-gps-data?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">cepr.org<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li><li data-start=\"6573\" data-end=\"6683\"><p data-start=\"6575\" data-end=\"6683\"><strong data-start=\"6575\" data-end=\"6606\">Poss\u00edvel aumento de emprego<\/strong>, mesmo que sobretudo em part-time. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0014292104000881?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">sciencedirect.com<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li><li data-start=\"6684\" data-end=\"6774\"><p data-start=\"6686\" data-end=\"6774\"><strong data-start=\"6686\" data-end=\"6716\">Mais visibilidade da marca<\/strong> em zonas de turismo, centros comerciais e retail parks.<\/p><\/li><li data-start=\"6775\" data-end=\"6856\"><p data-start=\"6777\" data-end=\"6856\"><strong data-start=\"6777\" data-end=\"6798\">Dilui\u00e7\u00e3o do fluxo<\/strong> ao longo da semana, o que pode reduzir picos de s\u00e1bado.<\/p><\/li><li data-start=\"6857\" data-end=\"6918\"><p data-start=\"6859\" data-end=\"6918\"><strong data-start=\"6859\" data-end=\"6883\">Prote\u00e7\u00e3o competitiva<\/strong> em rela\u00e7\u00e3o a quem j\u00e1 est\u00e1 a abrir.<\/p><\/li><\/ul><hr data-start=\"6920\" data-end=\"6923\" \/><h3 data-start=\"6925\" data-end=\"6964\">5. Desvantagens de abrir ao domingo<\/h3><ul data-start=\"6966\" data-end=\"7590\"><li data-start=\"6966\" data-end=\"7087\"><p data-start=\"6968\" data-end=\"7087\"><strong data-start=\"6968\" data-end=\"7001\">Custos laborais mais elevados<\/strong>, em muitos casos (acr\u00e9scimos por trabalho ao domingo, folgas compensat\u00f3rias, etc.).<\/p><\/li><li data-start=\"7088\" data-end=\"7200\"><p data-start=\"7090\" data-end=\"7200\"><strong data-start=\"7090\" data-end=\"7123\">Maior complexidade de escalas<\/strong>, com impacto na motiva\u00e7\u00e3o e no equil\u00edbrio vida pessoal\/trabalho da equipa.<\/p><\/li><li data-start=\"7201\" data-end=\"7432\"><p data-start=\"7203\" data-end=\"7432\"><strong data-start=\"7203\" data-end=\"7247\">Risco de \u201cabrir s\u00f3 para n\u00e3o ficar atr\u00e1s\u201d<\/strong>, sem que o domingo cubra plenamente os custos. Muitos comerciantes referem que abrir ao domingo \u00e9 simplesmente demasiado caro face ao retorno. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.eurofound.europa.eu\/en\/publications\/all\/whats-happening-sunday-work-europe-0?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Eurofound<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li><li data-start=\"7433\" data-end=\"7590\"><p data-start=\"7435\" data-end=\"7590\"><strong data-start=\"7435\" data-end=\"7473\">Press\u00e3o sobre pequenos retalhistas<\/strong>, que podem ver clientes desviados para grandes superf\u00edcies com mais meios. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.keepsundayspecial.org.uk\/sites\/keepsundayspecial.org.uk\/files\/downloadables\/economic_impact_of_deregulating_sunday_trading_oxford_economics_september_2015.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">keepsundayspecial.org.uk<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li><\/ul><hr data-start=\"7592\" data-end=\"7595\" \/><h3 data-start=\"7597\" data-end=\"7634\">6. Um modelo simples para decidir<\/h3><p data-start=\"7636\" data-end=\"7741\">Em vez de discutir a partir de opini\u00f5es, podes transformar a decis\u00e3o em n\u00fameros + crit\u00e9rios qualitativos.<\/p><ol data-start=\"7743\" data-end=\"8671\"><li data-start=\"7743\" data-end=\"7950\"><p data-start=\"7746\" data-end=\"7756\"><strong data-start=\"7746\" data-end=\"7754\">Mede<\/strong><\/p><ul data-start=\"7760\" data-end=\"7950\"><li data-start=\"7760\" data-end=\"7835\"><p data-start=\"7762\" data-end=\"7835\">Quantos clientes entram ao domingo (se j\u00e1 abriste antes, ou num teste).<\/p><\/li><li data-start=\"7839\" data-end=\"7867\"><p data-start=\"7841\" data-end=\"7867\">Ticket m\u00e9dio de domingo.<\/p><\/li><li data-start=\"7871\" data-end=\"7950\"><p data-start=\"7873\" data-end=\"7950\">Custo total desse dia: sal\u00e1rios + acr\u00e9scimos + energia + seguran\u00e7a + limpeza.<\/p><\/li><\/ul><\/li><li data-start=\"7952\" data-end=\"8246\"><p data-start=\"7955\" data-end=\"8004\"><strong data-start=\"7955\" data-end=\"8002\">Calcula a margem de contribui\u00e7\u00e3o de domingo<\/strong><\/p><blockquote data-start=\"8008\" data-end=\"8084\"><p data-start=\"8010\" data-end=\"8084\">Margem de contribui\u00e7\u00e3o = Vendas de domingo \u2013 Custos vari\u00e1veis de domingo<\/p><\/blockquote><p data-start=\"8089\" data-end=\"8246\">Se este valor for negativo, est\u00e1s a <strong data-start=\"8125\" data-end=\"8152\">pagar para estar aberto<\/strong>.<br data-start=\"8153\" data-end=\"8156\" \/>Se for positivo mas muito baixo, podes perguntar: vale o esfor\u00e7o e o impacto na equipa?<\/p><\/li><li data-start=\"8248\" data-end=\"8402\"><p data-start=\"8251\" data-end=\"8287\"><strong data-start=\"8251\" data-end=\"8285\">Analisa o contexto competitivo<\/strong><\/p><ul data-start=\"8291\" data-end=\"8402\"><li data-start=\"8291\" data-end=\"8320\"><p data-start=\"8293\" data-end=\"8320\">Concorr\u00eancia direta abre?<\/p><\/li><li data-start=\"8324\" data-end=\"8402\"><p data-start=\"8326\" data-end=\"8402\">\u00c9s destino de compra por si s\u00f3 ou dependes de fluxo de centro comercial\/rua?<\/p><\/li><\/ul><\/li><li data-start=\"8404\" data-end=\"8671\"><p data-start=\"8407\" data-end=\"8459\"><strong data-start=\"8407\" data-end=\"8457\">Decide em ciclo de teste, n\u00e3o para a vida toda<\/strong><\/p><ul data-start=\"8463\" data-end=\"8671\"><li data-start=\"8463\" data-end=\"8520\"><p data-start=\"8465\" data-end=\"8520\">Teste de 3 a 6 meses com domingo aberto (ou fechado).<\/p><\/li><li data-start=\"8524\" data-end=\"8575\"><p data-start=\"8526\" data-end=\"8575\">Avalias n\u00fameros, equipa e feedback de clientes.<\/p><\/li><li data-start=\"8579\" data-end=\"8671\"><p data-start=\"8581\" data-end=\"8671\">Ajustas \u2013 inclusive, podes abrir s\u00f3 em \u00e9pocas espec\u00edficas (Natal, saldos, ver\u00e3o, turismo).<\/p><\/li><\/ul><\/li><\/ol><hr data-start=\"8673\" data-end=\"8676\" \/><h3 data-start=\"8678\" data-end=\"8713\">7. E a parte humana da equa\u00e7\u00e3o?<\/h3><p data-start=\"8715\" data-end=\"8790\">H\u00e1 ainda um lado que n\u00e3o entra na folha de Excel: <strong data-start=\"8765\" data-end=\"8787\">a vida das pessoas<\/strong>.<\/p><p data-start=\"8792\" data-end=\"8830\">A abertura ao domingo pode significar:<\/p><ul data-start=\"8832\" data-end=\"8989\"><li data-start=\"8832\" data-end=\"8876\"><p data-start=\"8834\" data-end=\"8876\">mais oportunidades de trabalho para uns,<\/p><\/li><li data-start=\"8877\" data-end=\"8933\"><p data-start=\"8879\" data-end=\"8933\">mais press\u00e3o sobre quem j\u00e1 est\u00e1 cansado para outros,<\/p><\/li><li data-start=\"8934\" data-end=\"8989\"><p data-start=\"8936\" data-end=\"8989\">impacto real em fam\u00edlias com hor\u00e1rios desencontrados.<\/p><\/li><\/ul><p data-start=\"8991\" data-end=\"9216\">V\u00e1rios estudos sobre trabalho dominical em contexto europeu sublinham que, mais do que a lei em si, o importante \u00e9 <strong data-start=\"9106\" data-end=\"9173\">como as empresas gerem hor\u00e1rios, compensa\u00e7\u00f5es e previsibilidade<\/strong>. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.eurofound.europa.eu\/en\/publications\/all\/whats-happening-sunday-work-europe-0?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Eurofound<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p><p data-start=\"9218\" data-end=\"9274\">Nenhum n\u00famero compensa uma equipa exausta e desmotivada.<\/p><hr data-start=\"9276\" data-end=\"9279\" \/><h3 data-start=\"9281\" data-end=\"9294\">Conclus\u00e3o<\/h3><p data-start=\"9296\" data-end=\"9411\">Abrir ao domingo <strong data-start=\"9313\" data-end=\"9366\">n\u00e3o \u00e9 automaticamente bom nem automaticamente mau<\/strong>.<br data-start=\"9367\" data-end=\"9370\" \/>\u00c9 uma decis\u00e3o estrat\u00e9gica que depende de:<\/p><ul data-start=\"9413\" data-end=\"9589\"><li data-start=\"9413\" data-end=\"9438\"><p data-start=\"9415\" data-end=\"9438\">quem \u00e9 o teu cliente,<\/p><\/li><li data-start=\"9439\" data-end=\"9465\"><p data-start=\"9441\" data-end=\"9465\">que tipo de loja tens,<\/p><\/li><li data-start=\"9466\" data-end=\"9506\"><p data-start=\"9468\" data-end=\"9506\">quanto custa realmente estar aberto,<\/p><\/li><li data-start=\"9507\" data-end=\"9589\"><p data-start=\"9509\" data-end=\"9589\">e o que acontece \u00e0 tua marca se fores \u201co \u00fanico que fecha\u201d ou \u201cmais um que abre\u201d.<\/p><\/li><\/ul><p data-start=\"9591\" data-end=\"9688\">O importante \u00e9 <strong data-start=\"9606\" data-end=\"9633\">n\u00e3o decidir por reflexo<\/strong> (\u201ctoda a gente abre\u201d, \u201csempre foi assim\u201d) mas sim com:<\/p><ul data-start=\"9690\" data-end=\"9786\"><li data-start=\"9690\" data-end=\"9700\"><p data-start=\"9692\" data-end=\"9700\">dados,<\/p><\/li><li data-start=\"9701\" data-end=\"9712\"><p data-start=\"9703\" data-end=\"9712\">testes,<\/p><\/li><li data-start=\"9713\" data-end=\"9786\"><p data-start=\"9715\" data-end=\"9786\">e uma vis\u00e3o clara do que queres para o teu neg\u00f3cio e para a tua equipa.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2d033 elementor-widget elementor-widget-text-editor\" data-id=\"5d2d033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"198\" data-end=\"211\">Resumo<\/h2><p data-start=\"212\" data-end=\"599\">Abrir ao domingo no retalho pode aumentar conveni\u00eancia para o cliente, mas tamb\u00e9m eleva custos e pode redistribuir vendas em vez de as criar. Este artigo apresenta vantagens, riscos e o que mostram estudos internacionais sobre hor\u00e1rios de domingo, concorr\u00eancia e impacto em pequenos comerciantes. O objetivo \u00e9 ajudar a decidir com dados, testes e crit\u00e9rios claros, sem posi\u00e7\u00f5es extremas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4766ac elementor-widget elementor-widget-text-editor\" data-id=\"c4766ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"606\" data-end=\"613\">FAQs<\/h5><h5 data-start=\"615\" data-end=\"662\">1) Vale a pena abrir ao domingo no retalho?<\/h5><p data-start=\"663\" data-end=\"929\">Depende do tipo de loja, localiza\u00e7\u00e3o, perfil do cliente e custos do dia. Em muitos casos, as vendas n\u00e3o aumentam proporcionalmente; parte das compras pode apenas mudar de dia. A decis\u00e3o deve ser baseada em n\u00fameros (vendas, margem e custos) e no contexto competitivo.<\/p><h5 data-start=\"931\" data-end=\"974\">2) Fechar ao domingo faz perder vendas?<\/h5><p data-start=\"975\" data-end=\"1193\">Pode fazer perder vendas de domingo, mas uma parte pode ser recuperada noutros dias, sobretudo em compras n\u00e3o urgentes. O maior risco surge quando concorrentes diretos abrem e captam clientes que iriam comprar consigo.<\/p><h5 data-start=\"1195\" data-end=\"1260\">3) Se todas as lojas fechassem ao domingo, o que aconteceria?<\/h5><p data-start=\"1261\" data-end=\"1471\">Quando h\u00e1 restri\u00e7\u00f5es gerais, a tend\u00eancia \u00e9 haver redistribui\u00e7\u00e3o do consumo para outros dias. O problema \u00e9 que, quando a regra n\u00e3o \u00e9 igual para todos, quem abre pode ganhar vantagem competitiva sobre quem fecha.<\/p><h5 data-start=\"1473\" data-end=\"1522\">4) Abrir ao domingo aumenta as vendas anuais?<\/h5><p data-start=\"1523\" data-end=\"1729\">Nem sempre. Em muitos mercados, abrir ao domingo altera a distribui\u00e7\u00e3o semanal das vendas mais do que o volume anual. O crescimento real depende do contexto (turismo, centro comercial, zona de lazer, etc.).<\/p><h5 data-start=\"1731\" data-end=\"1795\">5) Quais s\u00e3o as principais desvantagens de abrir ao domingo?<\/h5><p data-start=\"1796\" data-end=\"2007\">Custos laborais (e gest\u00e3o de escalas), impacto na motiva\u00e7\u00e3o e equil\u00edbrio vida-trabalho, maior complexidade operacional e risco de abrir por \u201cdefesa\u201d, sem retorno suficiente para cobrir custos e proteger margens.<\/p><h5 data-start=\"2009\" data-end=\"2053\">6) Como decidir com dados, sem opini\u00f5es?<\/h5><p data-start=\"2054\" data-end=\"2280\">Fa\u00e7a um teste controlado (3 a 6 meses) e me\u00e7a: entradas, ticket m\u00e9dio, vendas por hora, custos totais do dia e margem de contribui\u00e7\u00e3o de domingo. Compare com per\u00edodos equivalentes e avalie tamb\u00e9m feedback de equipa e clientes.<\/p><h5 data-start=\"2282\" data-end=\"2335\">7) O que \u00e9 a \u201cmargem de contribui\u00e7\u00e3o\u201d de domingo?<\/h5><p data-start=\"2336\" data-end=\"2551\">\u00c9 o valor que sobra das vendas de domingo depois de retirar os custos vari\u00e1veis desse dia (ex.: custos adicionais de pessoal, energia, seguran\u00e7a, etc.). Se for negativa, abrir ao domingo pode estar a gerar preju\u00edzo.<\/p><h5 data-start=\"2553\" data-end=\"2610\">8) Abrir ao domingo prejudica mais as pequenas lojas?<\/h5><p data-start=\"2611\" data-end=\"2837\">Pode prejudicar quando grandes operadores ou vizinhos com mais escala abrem e conseguem captar fluxo e conveni\u00eancia, sobretudo se a pequena loja n\u00e3o consegue suportar custos adicionais ou manter a mesma consist\u00eancia de equip<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Abrir ao Domingo: Vantagens, Riscos e o que Dizem os Dados no Retalho Introdu\u00e7\u00e3o Abrir ou fechar ao domingo \u00e9 uma daquelas decis\u00f5es que mexem com tudo: equipa, vendas, concorr\u00eancia, fam\u00edlia e at\u00e9 com a forma como a marca \u00e9 percebida pelos clientes. N\u00e3o h\u00e1 resposta \u00f3bvia. Em muitos pa\u00edses europeus, as regras foram sendo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4863,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"narrow-width-container","site-content-style":"boxed","site-sidebar-style":"boxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas-no-retalho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abrir ao Domingo no Retalho: Vantagens, Riscos e Dados para Decidir | 3Solutions<\/title>\n<meta name=\"description\" content=\"Abrir ou fechar ao domingo? 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