{"id":5138,"date":"2026-02-03T15:14:43","date_gmt":"2026-02-03T15:14:43","guid":{"rendered":"https:\/\/3solutions.pt\/?page_id=5138"},"modified":"2026-02-04T14:52:54","modified_gmt":"2026-02-04T14:52:54","slug":"proposta-de-parceria-em-formacao-de-merchandising-portugal-pernod-ricard","status":"publish","type":"page","link":"https:\/\/3solutions.pt\/en\/proposta-de-parceria-em-formacao-de-merchandising-portugal-pernod-ricard\/","title":{"rendered":"Proposta de parceria em forma\u00e7\u00e3o de merchandising Portugal | Pernod Ricard"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5138\" class=\"elementor elementor-5138\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1800c978 e-flex e-con-boxed e-con e-parent\" data-id=\"1800c978\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7186bc28 e-con-full e-flex e-con e-child\" data-id=\"7186bc28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba22dd7 elementor-widget elementor-widget-heading\" data-id=\"ba22dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Proposta de<br>parceria<br>Retail Training <br>Merchandising<br>Pernod Ricard <br>Portugal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24066480 e-flex e-con-boxed e-con e-parent\" data-id=\"24066480\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6dc25e33 e-con-full e-flex e-con e-child\" data-id=\"6dc25e33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-117dd3e2 e-flex e-con-boxed e-con e-child\" data-id=\"117dd3e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb559e5 e-con-full e-flex e-con e-child\" data-id=\"fb559e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1663aa8 elementor-widget elementor-widget-heading\" data-id=\"1663aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p data-start=\"1388\" data-end=\"1493\">Capacita\u00e7\u00e3o das equipas Off-trade (e On-trade) para uma venda mais nobre, consultiva e orientada \u00e0 performance no ponto de venda.<span style=\"font-size: 3rem;font-style: inherit\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25ec4528 e-con-full e-flex e-con e-child\" data-id=\"25ec4528\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c61536f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4c61536f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"995\" src=\"https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/LOGO-scaled.png\" class=\"attachment-full size-full wp-image-5200\" alt=\"\" srcset=\"https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/LOGO-scaled.png 2560w, https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/LOGO-300x117.png 300w, https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/LOGO-1024x398.png 1024w, https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/LOGO-768x298.png 768w, https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/LOGO-1536x597.png 1536w, https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/LOGO-2048x796.png 2048w, https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/LOGO-18x7.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e894b3 elementor-widget elementor-widget-text-editor\" data-id=\"26e894b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"659\" data-end=\"677\">ENQUADRAMENTO<\/h2><p data-start=\"678\" data-end=\"1062\">No retalho alimentar e no canal de hotelaria, a maioria das equipas comerciais continua a atuar de forma reativa, focada na recolha de encomendas, no pre\u00e7o e na gest\u00e3o imediata de stock. Esta abordagem, ainda que funcional, limita o potencial de crescimento das marcas, reduz a diferencia\u00e7\u00e3o no ponto de venda e enfraquece o papel do vendedor enquanto parceiro estrat\u00e9gico do cliente.<\/p><p data-start=\"1064\" data-end=\"1528\">A realidade atual dos supermercados \u00e9 exigente:<br data-start=\"1111\" data-end=\"1114\" \/>o cliente circula a uma velocidade m\u00e9dia de cerca de <strong data-start=\"1167\" data-end=\"1191\">2 metros por segundo<\/strong>, toma decis\u00f5es r\u00e1pidas e \u00e9 exposto a milhares de est\u00edmulos visuais em poucos minutos. Neste contexto, o linear funciona como um <strong data-start=\"1320\" data-end=\"1342\">filme em movimento<\/strong>, composto por <strong data-start=\"1357\" data-end=\"1367\">frames<\/strong>. Cada m\u00f3dulo \u00e9 um frame. Quanto mais frames relevantes uma marca ocupa, maior \u00e9 o seu tempo de exposi\u00e7\u00e3o, o seu \u201ctempo de an\u00fancio\u201d e a probabilidade de escolha.<\/p><p data-start=\"1530\" data-end=\"1652\">\u00c9 neste cen\u00e1rio que o merchandising deixa de ser decora\u00e7\u00e3o e passa a ser uma ferramenta de venda, negocia\u00e7\u00e3o e influ\u00eancia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7c4d0 elementor-widget elementor-widget-text-editor\" data-id=\"ef7c4d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1659\" data-end=\"1703\">DOIS PONTOS DE VISTA, UM OBJETIVO COMUM<\/h2><p data-start=\"1704\" data-end=\"1762\">Esta proposta parte de uma realidade essencial do retalho:<\/p><ul data-start=\"1764\" data-end=\"2005\"><li data-start=\"1764\" data-end=\"1870\"><p data-start=\"1766\" data-end=\"1870\">O <strong data-start=\"1768\" data-end=\"1782\">retalhista<\/strong> procura oferecer um sortido diverso, equilibrado e atrativo para o seu cliente final.<\/p><\/li><li data-start=\"1871\" data-end=\"2005\"><p data-start=\"1873\" data-end=\"2005\">O <strong data-start=\"1875\" data-end=\"1889\">fornecedor<\/strong> procura maior visibilidade, mais linear e melhores condi\u00e7\u00f5es de exposi\u00e7\u00e3o para aumentar as suas hip\u00f3teses de venda.<\/p><\/li><\/ul><p data-start=\"2007\" data-end=\"2413\">Embora estes interesses sejam diferentes, n\u00e3o s\u00e3o opostos. Trabalham em parceria quando existe m\u00e9todo, leitura de loja e propostas fundamentadas.<br data-start=\"2152\" data-end=\"2155\" \/>O objetivo desta forma\u00e7\u00e3o \u00e9 dotar as equipas da Pernod Ricard de ferramentas para <strong data-start=\"2237\" data-end=\"2277\">propor solu\u00e7\u00f5es que beneficiem ambos<\/strong>, respeitando o layout existente e criando oportunidades adicionais de visibilidade quando o corredor n\u00e3o \u00e9, por si s\u00f3, uma zona quente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52492f2f e-flex e-con-boxed e-con e-child\" data-id=\"52492f2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3953e58f e-con-full e-flex e-con e-child\" data-id=\"3953e58f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4f5924 elementor-widget elementor-widget-image\" data-id=\"6b4f5924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"441\" height=\"628\" src=\"https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/Beafeater-bottle1.png\" class=\"attachment-full size-full wp-image-5181\" alt=\"\" srcset=\"https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/Beafeater-bottle1.png 441w, https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/Beafeater-bottle1-211x300.png 211w, https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/Beafeater-bottle1-8x12.png 8w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dfa982 e-con-full e-flex e-con e-child\" data-id=\"6dfa982\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5362d801 elementor-widget elementor-widget-heading\" data-id=\"5362d801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><div><span style=\"font-size: 0.875rem;font-style: inherit\">Objetivo da Proposta<\/span><\/div><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac86d45 elementor-widget elementor-widget-heading\" data-id=\"ac86d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p><strong>Objetivo da Proposta<\/strong><\/p>\n\n<p>Transformar a equipa comercial e as equipas internas num conjunto de consultores de merchandising, capazes de:<\/p>\n\n<ul>\n<li>Ler o layout e o linear com crit\u00e9rio<\/li>\n<li>Identificar zonas quentes e zonas frias<\/li>\n<li>Proteger tops de venda e introduzir novidades com menor risco<\/li>\n<li>Justificar pedidos de ilhas, topos ou exposi\u00e7\u00f5es secund\u00e1rias quando o corredor principal n\u00e3o favorece a categoria<\/li>\n<li>Medir impacto atrav\u00e9s de KPIs claros como rota\u00e7\u00e3o, stock e margem<\/li>\n<li>Elevar a venda de transacional para uma venda mais nobre, onde o cliente solicita a interven\u00e7\u00e3o do vendedor<\/li>\n<\/ul>\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8944e elementor-widget elementor-widget-heading\" data-id=\"cd8944e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Montserrat, sans-serif;font-size: 16px;letter-spacing: normal;text-align: start;text-transform: none\">METODOLOGIA GERAL DO PROGRAMA<\/span><br style=\"font-family: Montserrat, sans-serif;font-size: 16px;letter-spacing: normal;text-align: start;text-transform: none\"><div><span style=\"font-size: 0.875rem;font-style: inherit\"><\/span><\/div><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5125079 e-con-full e-flex e-con e-child\" data-id=\"5125079\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f5de4a e-con-full e-flex e-con e-child\" data-id=\"7f5de4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3ed87 elementor-widget elementor-widget-heading\" data-id=\"3a3ed87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p><strong>Metodologia do Programa<\/strong><\/p>\n\n<p>O programa foi desenhado para maximizar aplica\u00e7\u00e3o pr\u00e1tica e garantir alinhamento interno.<\/p>\n\n<p><strong>Go Alive<\/strong><br>\nReuni\u00e3o <strong>gratuita<\/strong> de briefing e alinhamento estrat\u00e9gico, com recolha de informa\u00e7\u00e3o espec\u00edfica da opera\u00e7\u00e3o da Pernod Ricard Portugal, canais, desafios e objetivos. Base para constru\u00e7\u00e3o de conte\u00fados totalmente ajustados.<\/p>\n\n<p><strong>Cria\u00e7\u00e3o de Conte\u00fados<\/strong><br>\nPer\u00edodo de cerca de uma semana para desenvolvimento dos conte\u00fados da forma\u00e7\u00e3o, adaptados \u00e0 realidade do Off-trade e On-trade, \u00e0s marcas do portef\u00f3lio e aos objetivos comerciais.<\/p>\n\n<p><strong>FASE 1 | Forma\u00e7\u00e3o para Supervisor<\/strong><\/p>\n\n<p><strong>Dura\u00e7\u00e3o<\/strong><br>\nMeio dia<\/p>\n\n<p><strong>Local<\/strong><br>\nSede em Pa\u00e7o de Arcos ou local a acordar<\/p>\n\n<p>Sess\u00e3o dedicada ao chefe de vendas ou supervisor, com dois objetivos claros:<\/p>\n\n<ul>\n<li>Enquadrar e potenciar para participar ativamente na forma\u00e7\u00e3o posterior com a sua equipa<\/li>\n<li>Recolher feedback e ajustar conte\u00fados antes da forma\u00e7\u00e3o geral<\/li>\n<\/ul>\n\n<p><strong>Conte\u00fados base<\/strong><\/p>\n\n<ul>\n<li>Fundamentos de merchandising<\/li>\n<li>Shopper journey e leitura de loja (layout de loja e merchandising\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc2b0c0 e-con-full e-flex e-con e-child\" data-id=\"dc2b0c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7963a elementor-widget elementor-widget-image\" data-id=\"5a7963a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"533\" height=\"886\" src=\"https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/bacardi1.jpg\" class=\"attachment-full size-full wp-image-5179\" alt=\"\" srcset=\"https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/bacardi1.jpg 533w, https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/bacardi1-180x300.jpg 180w, https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/bacardi1-7x12.jpg 7w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-450e65c6 e-flex e-con-boxed e-con e-parent\" data-id=\"450e65c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21f8db88 e-con-full e-flex e-con e-child\" data-id=\"21f8db88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac9e772 elementor-widget elementor-widget-heading\" data-id=\"6ac9e772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O como \u00e9 a pol\u00edtica que nos conduz ao quanto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e873dcd e-flex e-con-boxed e-con e-parent\" data-id=\"2e873dcd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fe95fbd e-con-full e-flex e-con e-child\" data-id=\"2fe95fbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14b27113 e-flex e-con-boxed e-con e-child\" data-id=\"14b27113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cdfc968 e-con-full e-flex e-con e-child\" data-id=\"6cdfc968\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8487d6 elementor-widget elementor-widget-heading\" data-id=\"2a8487d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">As \u00e1reas de interven\u00e7\u00e3o do programa de forma\u00e7\u00e3o em merchandising e outras sugest\u00f5es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8791b0 e-con-full e-flex e-con e-child\" data-id=\"a8791b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5377e024 e-flex e-con-boxed e-con e-child\" data-id=\"5377e024\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1093c46 e-con-full e-flex e-con e-child\" data-id=\"1093c46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42bb3882 elementor-widget elementor-widget-heading\" data-id=\"42bb3882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">01.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395e5f1 elementor-widget elementor-widget-heading\" data-id=\"395e5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Papel da equipa comercial no ponto de venda<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4abb6f73 elementor-widget elementor-widget-text-editor\" data-id=\"4abb6f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Observa\u00e7\u00e3o de como a equipa atua atualmente no cliente<br data-start=\"528\" data-end=\"531\" \/>Recolha de encomendas vs venda consultiva<br data-start=\"572\" data-end=\"575\" \/>Capacidade de leitura de loja, linear e oportunidades<br data-start=\"628\" data-end=\"631\" \/>Grau de influ\u00eancia real na decis\u00e3o do cliente<\/p><p>Objetivo<br data-start=\"686\" data-end=\"689\" \/>Transformar o vendedor num parceiro ativo de merchandising e performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eedb01f e-con-full e-flex e-con e-child\" data-id=\"6eedb01f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c63b990 elementor-widget elementor-widget-heading\" data-id=\"4c63b990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">02.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc612e5 elementor-widget elementor-widget-heading\" data-id=\"7fc612e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Organiza\u00e7\u00e3o da visita comercial e gest\u00e3o do tempo<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfaa76f elementor-widget elementor-widget-text-editor\" data-id=\"6dfaa76f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An\u00e1lise da estrutura da visita<br data-start=\"859\" data-end=\"862\" \/>Tempo dedicado a encomenda vs observa\u00e7\u00e3o do linear<br data-start=\"912\" data-end=\"915\" \/>Sequ\u00eancia da visita e prioridades<br data-start=\"948\" data-end=\"951\" \/>Capacidade de foco no que gera impacto real em vendas<\/p><p>Objetivo<br data-start=\"1014\" data-end=\"1017\" \/>Aumentar produtividade da visita sem aumentar tempo em loja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b0d6f62 e-con-full e-flex e-con e-child\" data-id=\"1b0d6f62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad5589 elementor-widget elementor-widget-heading\" data-id=\"3ad5589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">03.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7e97d8 elementor-widget elementor-widget-heading\" data-id=\"4d7e97d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Posicionamento da marca em loja e execu\u00e7\u00e3o de merchandising<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a0899 elementor-widget elementor-widget-text-editor\" data-id=\"f6a0899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1154\" data-end=\"1391\">Avalia\u00e7\u00e3o do posicionamento da categoria de espirituosos<br data-start=\"1210\" data-end=\"1213\" \/>Leitura de layout, zonas quentes e zonas frias<br data-start=\"1259\" data-end=\"1262\" \/>Qualidade da exposi\u00e7\u00e3o, clareza do linear e visibilidade das marcas<br data-start=\"1329\" data-end=\"1332\" \/>An\u00e1lise por frames, tempo de exposi\u00e7\u00e3o e fluidez do shopper<\/p><p data-start=\"1393\" data-end=\"1465\">Objetivo<br data-start=\"1401\" data-end=\"1404\" \/>Ganhar mais tempo de aten\u00e7\u00e3o e melhores condi\u00e7\u00f5es de escolha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21b585a e-con-full e-flex e-con e-child\" data-id=\"21b585a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f48e1ea elementor-widget elementor-widget-heading\" data-id=\"f48e1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">04.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29334fcb elementor-widget elementor-widget-heading\" data-id=\"29334fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KPIs de execu\u00e7\u00e3o, rota\u00e7\u00e3o e controlo operacional<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6610dd77 elementor-widget elementor-widget-text-editor\" data-id=\"6610dd77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1531\" data-end=\"1717\">Levantamento dos indicadores utilizados hoje<br data-start=\"1575\" data-end=\"1578\" \/>Rota\u00e7\u00e3o por SKU e por segmento<br data-start=\"1608\" data-end=\"1611\" \/>Stock vis\u00edvel, ruturas e excesso de produto<br data-start=\"1654\" data-end=\"1657\" \/>Introdu\u00e7\u00e3o de m\u00e9tricas simples de acompanhamento de execu\u00e7\u00e3o<\/p><p data-start=\"1719\" data-end=\"1789\">Objetivo<br data-start=\"1727\" data-end=\"1730\" \/>Medir impacto real do merchandising na venda e no sell-out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a8de81e e-flex e-con-boxed e-con e-child\" data-id=\"2a8de81e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a8ab82d e-con-full e-flex e-con e-child\" data-id=\"2a8ab82d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-564c10f5 elementor-widget elementor-widget-heading\" data-id=\"564c10f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">05.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d7e45d elementor-widget elementor-widget-heading\" data-id=\"26d7e45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Portef\u00f3lio, tops de venda e rentabilidade do linear<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718aa8e2 elementor-widget elementor-widget-text-editor\" data-id=\"718aa8e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1858\" data-end=\"2042\">Identifica\u00e7\u00e3o de top sellers e hero SKUs<br data-start=\"1898\" data-end=\"1901\" \/>Prote\u00e7\u00e3o dos produtos que puxam a categoria<br data-start=\"1944\" data-end=\"1947\" \/>Gest\u00e3o do equil\u00edbrio entre sortido, excesso e falta<br data-start=\"1998\" data-end=\"2001\" \/>Liga\u00e7\u00e3o entre exposi\u00e7\u00e3o, rota\u00e7\u00e3o e margem<\/p><p data-start=\"2044\" data-end=\"2122\">Objetivo<br data-start=\"2052\" data-end=\"2055\" \/>Vender mais do que j\u00e1 vende bem e usar isso para alavancar o resto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3888569d e-con-full e-flex e-con e-child\" data-id=\"3888569d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec5389e elementor-widget elementor-widget-heading\" data-id=\"1ec5389e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">06.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9c8d28 elementor-widget elementor-widget-heading\" data-id=\"6d9c8d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Coer\u00eancia entre estrat\u00e9gia da(s) marca(s) e realidade da loja<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e0bb5f elementor-widget elementor-widget-text-editor\" data-id=\"72e0bb5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2195\" data-end=\"2417\">An\u00e1lise da dist\u00e2ncia entre a estrat\u00e9gia de Trade Marketing e a execu\u00e7\u00e3o real<br data-start=\"2271\" data-end=\"2274\" \/>Adapta\u00e7\u00e3o da proposta \u00e0 dimens\u00e3o, layout e perfil de cliente da loja<br data-start=\"2342\" data-end=\"2345\" \/>Respeito pelo sortido do retalhista sem abdicar de visibilidade da marca<\/p><p data-start=\"2419\" data-end=\"2494\">Objetivo<br data-start=\"2427\" data-end=\"2430\" \/>Criar solu\u00e7\u00f5es que funcionem para o cliente e para o fornecedor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cf618de e-con-full e-flex e-con e-child\" data-id=\"3cf618de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3d1689 elementor-widget elementor-widget-heading\" data-id=\"3e3d1689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">07.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-865fb25 elementor-widget elementor-widget-heading\" data-id=\"865fb25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Alternativas de visibilidade quando o layout n\u00e3o ajuda<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19325c2f elementor-widget elementor-widget-text-editor\" data-id=\"19325c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2566\" data-end=\"2767\">Avalia\u00e7\u00e3o de corredores desfavor\u00e1veis<br data-start=\"2603\" data-end=\"2606\" \/>Identifica\u00e7\u00e3o de oportunidades para ilhas, topos e exposi\u00e7\u00f5es secund\u00e1rias<br data-start=\"2679\" data-end=\"2682\" \/>Cria\u00e7\u00e3o de zonas quentes alternativas<br data-start=\"2719\" data-end=\"2722\" \/>Uso estrat\u00e9gico de PLVs e pontos de interesse<\/p><p data-start=\"2769\" data-end=\"2846\">Objetivo<br data-start=\"2777\" data-end=\"2780\" \/>Ganhar visibilidade mesmo quando a categoria est\u00e1 mal posicionada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d692ef e-con-full e-flex e-con e-child\" data-id=\"3d692ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a7294 elementor-widget elementor-widget-heading\" data-id=\"d2a7294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">08.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6c85e elementor-widget elementor-widget-heading\" data-id=\"8c6c85e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Linguagem comum, alinhamento interno e continuidade<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f6518 elementor-widget elementor-widget-text-editor\" data-id=\"12f6518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2915\" data-end=\"3142\">Alinhamento entre supervisor, equipa comercial e equipas internas<br data-start=\"2980\" data-end=\"2983\" \/>Cria\u00e7\u00e3o de linguagem comum sobre merchandising<br data-start=\"3029\" data-end=\"3032\" \/>Crit\u00e9rios claros para avalia\u00e7\u00e3o de loja e visita<br data-start=\"3080\" data-end=\"3083\" \/>Capacidade da lideran\u00e7a para dar seguimento ap\u00f3s a forma\u00e7\u00e3o<\/p><p data-start=\"3144\" data-end=\"3223\">Objetivo<br data-start=\"3152\" data-end=\"3155\" \/>Garantir que o conhecimento n\u00e3o fica na sala e passa para o terreno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-548df3d7 e-flex e-con-boxed e-con e-parent\" data-id=\"548df3d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2377546 elementor-widget elementor-widget-heading\" data-id=\"2377546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enquadramento do Investimento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af49b4d elementor-widget elementor-widget-heading\" data-id=\"af49b4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p><strong>Enquadramento do Investimento<\/strong><\/p>\n\n<p>A presente proposta apresenta a configura\u00e7\u00e3o considerada <strong>ideal<\/strong> para garantir impacto real, alinhamento interno e transfer\u00eancia efetiva de conhecimento para o terreno.<\/p>\n\n<p>No entanto, o programa \u00e9 modular, podendo ser implementado de forma faseada ou parcial, de acordo com as prioridades e disponibilidade da Pernod Ricard Portugal.<\/p>\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f63d1da e-flex e-con-boxed e-con e-parent\" data-id=\"f63d1da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-530c902 elementor-widget elementor-widget-heading\" data-id=\"530c902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sess\u00e3o de Alinhamento e enquadramento da Lideran\u00e7a Comercial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ea8a6 elementor-widget elementor-widget-heading\" data-id=\"08ea8a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p><strong>Sess\u00e3o de Alinhamento e Capacita\u00e7\u00e3o da Lideran\u00e7a Comercial<\/strong><\/p>\n\n<p><strong>Inclui<\/strong><br>\nPrepara\u00e7\u00e3o e adapta\u00e7\u00e3o de conte\u00fados espec\u00edficos \u00e0 realidade da Pernod Ricard Portugal<br>\nSess\u00e3o presencial de alinhamento com o chefe de vendas \/ supervisor<br>\nAjuste fino dos conte\u00fados a aplicar posteriormente com a equipa comercial<br>\nDisponibiliza\u00e7\u00e3o de materiais de apoio<\/p>\n\n<p><strong>Temas principais<\/strong><br>\nPapel do merchandising na performance de vendas<br>\nVendedor como consultor de merchandising<br>\nCircula\u00e7\u00e3o do cliente, zonas quentes e zonas frias<br>\nConceito de frame e tempo de exposi\u00e7\u00e3o da marca<br>\nKPIs, OKR's, cria\u00e7\u00e3o e implementa\u00e7\u00e3o de planos de a\u00e7\u00e3o (merchandising)<\/p>\n\n<p><strong>Dura\u00e7\u00e3o<\/strong><br>\nMeio dia<\/p>\n\n<p><strong>Investimento<\/strong><br>\n650\u20ac<br>\n(IVA n\u00e3o inclu\u00eddo)<\/p>\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0f436e e-flex e-con-boxed e-con e-parent\" data-id=\"b0f436e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2a817 elementor-widget elementor-widget-heading\" data-id=\"cc2a817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Forma\u00e7\u00e3o em sala com a Equipa Comercial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-900baae elementor-widget elementor-widget-heading\" data-id=\"900baae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p><strong>Forma\u00e7\u00e3o em Sala com a Equipa Comercial<\/strong><\/p>\n\n<p><strong>Inclui<\/strong><br>\nPrepara\u00e7\u00e3o e adapta\u00e7\u00e3o de conte\u00fados \u00e0 realidade do canal Off-trade e enquadramento On-trade<br>\nSess\u00e3o presencial com a equipa comercial<br>\nMateriais de apoio \u00e0 forma\u00e7\u00e3o<\/p>\n\n<p><strong>Temas principais<\/strong><br>\nCircula\u00e7\u00e3o do cliente e decis\u00e3o no corredor<br>\nRegra do 3x3 aplicada ao linear<br>\nOrganiza\u00e7\u00e3o do linear e leitura por frames<br>\nZonas quentes e zonas frias<br>\nTops de venda, hero SKUs e novidades<br>\nIlhas, topos e exposi\u00e7\u00f5es secund\u00e1rias<br>\nPLVs e pontos de interesse<br>\nKPIs de execu\u00e7\u00e3o e estrutura da visita consultiva<\/p>\n\n<p><strong>Dura\u00e7\u00e3o<\/strong><br>\n1 dia<\/p>\n\n<p><strong>Investimento<\/strong><br>\n900\u20ac<br>\n(IVA n\u00e3o inclu\u00eddo)<\/p>\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eb1c7e e-flex e-con-boxed e-con e-parent\" data-id=\"7eb1c7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b1f1e elementor-widget elementor-widget-heading\" data-id=\"c8b1f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acompanhamento no terreno<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73a29b elementor-widget elementor-widget-heading\" data-id=\"a73a29b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p><strong>Acompanhamento no Terreno<\/strong><\/p>\n\n<p><strong>Inclui<\/strong><br>\nPrepara\u00e7\u00e3o das sess\u00f5es com base nos conte\u00fados trabalhados em sala<br>\nAcompanhamento presencial em loja<br>\nAplica\u00e7\u00e3o pr\u00e1tica dos conceitos<br>\nEsclarecimento de d\u00favidas e ajustes em tempo real<\/p>\n\n<p><strong>Temas principais<\/strong><br>\nLeitura de layout e linear<br>\nIdentifica\u00e7\u00e3o de zonas quentes e frias<br>\nAplica\u00e7\u00e3o da regra do 3x3<br>\nTreino de discurso com o cliente<br>\nConsolida\u00e7\u00e3o de boas pr\u00e1ticas<\/p>\n\n<p><strong>Formato<\/strong><br>\nMeio dia zona Norte<br>\nMeio dia zona Centro (Lisboa)<\/p>\n\n<p><strong>Investimento<\/strong><br>\n<br>\nTotal: 1300\u20ac<br>\n(IVA n\u00e3o inclu\u00eddo)<\/p>\n\nTotal impl\u00edcito do programa completo:\n2.850\u20ac + IVA\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d152ba e-flex e-con-boxed e-con e-parent\" data-id=\"5d152ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7222c24 elementor-widget elementor-widget-heading\" data-id=\"7222c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 2rem;font-style: inherit\">Condi\u00e7\u00f5es e notas importantes<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f995dcb elementor-widget elementor-widget-heading\" data-id=\"f995dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p><strong>Condi\u00e7\u00f5es e Notas Importantes<\/strong><\/p>\n\n<p><strong>IVA<\/strong><br>\nIVA n\u00e3o inclu\u00eddo aos valores apresentados.<\/p>\n\n<p><strong>Calendariza\u00e7\u00e3o<\/strong><br>\nA calendariza\u00e7\u00e3o das diferentes fases do programa ser\u00e1 definida em conjunto entre a Pernod Ricard Portugal e a 3Solutions, tendo em considera\u00e7\u00e3o a disponibilidade das equipas e a necessidade de minimizar impacto na atividade comercial.<\/p>\n\n<p><strong>Instala\u00e7\u00f5es e meios t\u00e9cnicos<\/strong><br>\nAs a\u00e7\u00f5es de forma\u00e7\u00e3o em sala decorrer\u00e3o em instala\u00e7\u00f5es disponibilizadas pelo cliente, devendo o espa\u00e7o ser adequado ao n\u00famero de participantes e equipado com meios audiovisuais compat\u00edveis, nomeadamente:<\/p>\n\n<ul>\n<li>Televis\u00e3o ou projetor<\/li>\n<li>Liga\u00e7\u00e3o HDMI<\/li>\n<li>Sistema de som funcional<\/li>\n<li>Quadro branco ou flipchart (quando dispon\u00edvel)<\/li>\n<\/ul>\n\n<p><strong>Acompanhamento no terreno<\/strong><br>\nAs sess\u00f5es de acompanhamento no terreno ser\u00e3o realizadas em lojas previamente validadas entre as partes, de forma a garantir contextos representativos e autoriza\u00e7\u00e3o para a realiza\u00e7\u00e3o das atividades.<\/p>\n\n<p><strong>Desloca\u00e7\u00f5es, refei\u00e7\u00f5es e alojamento<\/strong><br>\nAs desloca\u00e7\u00f5es, refei\u00e7\u00f5es e eventuais custos de alojamento do consultor ou consultores associados \u00e0s sess\u00f5es em sala e ao acompanhamento no terreno ser\u00e3o da responsabilidade da Pernod Ricard Portugal, sendo previamente identificados, or\u00e7amentados e validados entre as partes.<\/p>\n\n<p><strong>Presen\u00e7a no terreno<\/strong><br>\nSempre que considerado adequado, o acompanhamento no terreno poder\u00e1 ser realizado de forma assumida e pr\u00f3xima das equipas, permitindo intera\u00e7\u00e3o direta, esclarecimento de pr\u00e1ticas e observa\u00e7\u00e3o real da execu\u00e7\u00e3o.<\/p>\n\n<p><strong>Reuni\u00e3o preparat\u00f3ria<\/strong><br>\nAntes do in\u00edcio do programa, ser\u00e1 realizada uma reuni\u00e3o preparat\u00f3ria com os respons\u00e1veis da Pernod Ricard, com o objetivo de:<\/p>\n\n<ul>\n<li>Confirmar objetivos<\/li>\n<li>Alinhar expectativas<\/li>\n<li>Identificar perfil das equipas<\/li>\n<li>Validar prioridades de conte\u00fados<\/li>\n<\/ul>\n\n<p><strong>Flexibilidade do programa<\/strong><br>\nO programa \u00e9 desenhado de forma flex\u00edvel, podendo sofrer pequenos ajustes de conte\u00fados e exemplos, sempre que necess\u00e1rio, para melhor se adaptar \u00e0 realidade do neg\u00f3cio.<\/p>\n\n<p><strong>Material de apoio<\/strong><br>\nO material de apoio \u00e0 forma\u00e7\u00e3o (documenta\u00e7\u00e3o, exerc\u00edcios, fichas de trabalho, canetas, folhas, etc.) poder\u00e1 ser disponibilizado pela 3Solutions com a sua identidade visual. Caso a Pernod Ricard pretenda fornecer este material com identidade pr\u00f3pria, tal dever\u00e1 ser acordado previamente.<\/p>\n\n<p><strong>Aplicabilidade pr\u00e1tica<\/strong><br>\nA 3Solutions compromete-se a garantir conte\u00fados pr\u00e1ticos, orientados \u00e0 realidade do terreno e diretamente aplic\u00e1veis \u00e0 atividade di\u00e1ria das equipas.<\/p>\n\n<p><strong>Continuidade e envolvimento<\/strong><br>\nA implementa\u00e7\u00e3o e continuidade dos conceitos trabalhados dependem do envolvimento da lideran\u00e7a e da equipa, sendo recomendado que o supervisor e respons\u00e1veis acompanhem a evolu\u00e7\u00e3o ap\u00f3s a forma\u00e7\u00e3o.<\/p>\n\n<p><strong>Acredita\u00e7\u00e3o e posicionamento<\/strong><br>\nA 3Solutions encontra-se atualmente em processo de acredita\u00e7\u00e3o DGERT, refor\u00e7ando o seu compromisso com metodologias estruturadas e reconhecidas. J\u00e1 acompanhamos equipas, lojas e opera\u00e7\u00f5es de diferentes dimens\u00f5es, sempre com o mesmo objetivo: melhorar processos, aumentar vendas e criar marcas mais fortes e sustent\u00e1veis.<\/p>\n\n<p><strong>Compromisso 3Solutions<\/strong><br>\nO nosso foco \u00e9 compreender a realidade da sua empresa, identificar oportunidades reais de melhoria e implementar solu\u00e7\u00f5es simples, claras e eficazes, que geram impacto imediato no dia a dia e resultados consistentes no longo prazo. Na 3Solutions acreditamos numa consultoria pr\u00f3xima, transparente e totalmente adaptada a cada neg\u00f3cio, porque n\u00e3o existem duas marcas de retalho iguais.<\/p>\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ef385 elementor-widget elementor-widget-image\" data-id=\"29ef385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/3solutions.pt\/wp-content\/uploads\/2026\/02\/Proposta-de-parceria-em-formacao-de-merchandising-Portugal-_-Pernod-Ricard-3Solutions-Consultoria-em-Marketing-e-Gestao.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/3solutions.pt\/wp-content\/uploads\/elementor\/thumbs\/LOGO-PDF-riexbeedtxozzva91di8mi2l2hi58vkklcl1x7z6jg.png\" title=\"LOGO PDF\" alt=\"LOGO PDF\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Proposta deparceriaForma\u00e7\u00e3o MerchandisingPernod Ricard Portugal Capacita\u00e7\u00e3o das equipas Off-trade (e On-trade) para uma venda mais nobre, consultiva e orientada \u00e0 performance no ponto de venda. ENQUADRAMENTO No retalho alimentar e no canal de hotelaria, a maioria das equipas comerciais continua a atuar de forma reativa, focada na recolha de encomendas, no pre\u00e7o e na gest\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5138","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proposta de parceria em forma\u00e7\u00e3o de merchandising Portugal | Pernod Ricard - 3Solutions Consultoria em Marketing e Gest\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3solutions.pt\/en\/proposta-de-parceria-em-formacao-de-merchandising-portugal-pernod-ricard\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proposta de parceria em forma\u00e7\u00e3o de merchandising Portugal | Pernod Ricard - 3Solutions Consultoria em Marketing e Gest\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Proposta deparceriaForma\u00e7\u00e3o MerchandisingPernod Ricard Portugal Capacita\u00e7\u00e3o das equipas Off-trade (e On-trade) para uma venda mais nobre, consultiva e orientada \u00e0 performance no ponto de venda. 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