{"id":3796,"date":"2025-12-29T13:57:10","date_gmt":"2025-12-29T13:57:10","guid":{"rendered":"https:\/\/3solutions.pt\/?page_id=3796"},"modified":"2026-03-06T18:30:46","modified_gmt":"2026-03-06T18:30:46","slug":"formacao-em-merchandising-para-supermercados-3solutions","status":"publish","type":"page","link":"https:\/\/3solutions.pt\/en\/formacao-em-merchandising-para-supermercados-3solutions\/","title":{"rendered":"Forma\u00e7\u00e3o em Merchandising para Supermercados | 3Solutions"},"content":{"rendered":"
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Merchandising
em
Supermercados<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Forma\u00e7\u00e3o em Merchandising para Supermercados e Retalho Alimentar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"forma\u00e7\u00e3o\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No retalho alimentar, o merchandising \u00e9 muito mais do que \u201ccolocar produtos na prateleira\u201d. \u00c9 uma disciplina operacional que liga layout de loja, planogramas, exposi\u00e7\u00e3o, gest\u00e3o de espa\u00e7o e comportamento do consumidor, com impacto direto nas vendas, na rota\u00e7\u00e3o de stock e na experi\u00eancia do cliente.<\/p>

A Forma\u00e7\u00e3o em Merchandising para Supermercados e Retalho Alimentar da 3Solutions<\/strong> foi desenhada para ajudar gerentes de loja, encarregados, store managers e equipas a compreender e aplicar o merchandising de forma estruturada, pr\u00e1tica e ajustada \u00e0 realidade espec\u00edfica de cada loja.<\/p>

Ao longo da forma\u00e7\u00e3o, trabalhamos a distin\u00e7\u00e3o clara entre layout de loja<\/strong> (organiza\u00e7\u00e3o macro do espa\u00e7o, fluxos e zonas) e merchandising<\/strong> (execu\u00e7\u00e3o no linear, organiza\u00e7\u00e3o do sortido, leitura do planograma e visibilidade do produto). Esta diferencia\u00e7\u00e3o \u00e9 essencial para evitar erros comuns, desperd\u00edcio de espa\u00e7o e decis\u00f5es baseadas apenas em h\u00e1bito ou intui\u00e7\u00e3o.<\/p>

Abordamos de forma pr\u00e1tica o papel do planograma<\/strong>, n\u00e3o como um documento te\u00f3rico, mas como uma ferramenta operacional ao servi\u00e7o da venda: para que serve, como deve ser interpretado, quando deve ser ajustado e como garantir uma execu\u00e7\u00e3o consistente no dia a dia da loja. Trabalhamos tamb\u00e9m princ\u00edpios de exposi\u00e7\u00e3o horizontal de marca<\/strong> e exposi\u00e7\u00e3o vertical por fam\u00edlia<\/strong>, ajudando as equipas a perceber quando e porqu\u00ea aplicar cada abordagem em fun\u00e7\u00e3o da categoria, do comportamento do cliente e dos objetivos comerciais.<\/p>

Esta forma\u00e7\u00e3o \u00e9 sempre adaptada ao contexto real de cada opera\u00e7\u00e3o. Embora existam conte\u00fados estruturados, n\u00e3o trabalhamos com modelos fechados nem solu\u00e7\u00f5es gen\u00e9ricas<\/strong>. Partimos da realidade da loja, do tipo de supermercado, do perfil do cliente e das limita\u00e7\u00f5es operacionais existentes para construir solu\u00e7\u00f5es aplic\u00e1veis no terreno.<\/p>

O objetivo \u00e9 simples e mensur\u00e1vel: melhorar a qualidade da exposi\u00e7\u00e3o, aumentar a clareza do linear, facilitar a decis\u00e3o de compra do cliente e apoiar a equipa na execu\u00e7\u00e3o di\u00e1ria do merchandising, com impacto direto nos resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A forma\u00e7\u00e3o em merchandising para supermercados ajuda lojas e equipas a organizar melhor o linear, aplicar planogramas com crit\u00e9rio e transformar exposi\u00e7\u00e3o em vendas reais no retalho alimentar.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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O percurso da 3Solutions na forma\u00e7\u00e3o em merchandising nasce da pr\u00e1tica no terreno e da proximidade cont\u00ednua com a realidade das lojas. Come\u00e7\u00e1mos por desenvolver forma\u00e7\u00e3o no retalho especializado, onde o detalhe da exposi\u00e7\u00e3o, a coer\u00eancia visual e a execu\u00e7\u00e3o rigorosa no ponto de venda sempre tiveram um papel determinante nos resultados.\n\nNos \u00faltimos dez anos, esse percurso levou-nos de forma natural e consistente ao setor alimentar, acompanhando supermercados, lojas de proximidade e opera\u00e7\u00f5es de maior dimens\u00e3o. Foi neste contexto que aprofund\u00e1mos o conhecimento sobre categorias, comportamento do consumidor alimentar, gest\u00e3o do linear, planogramas e desafios operacionais espec\u00edficos deste setor, muito diferentes de outros formatos de retalho.\n\nAo longo deste caminho, percebemos que o merchandising em supermercados exige mais do que boas inten\u00e7\u00f5es ou regras gen\u00e9ricas. Exige m\u00e9todo, leitura do neg\u00f3cio, compreens\u00e3o do cliente real e capacidade de adaptar princ\u00edpios de exposi\u00e7\u00e3o \u00e0 realidade concreta de cada loja. \u00c9 exatamente essa experi\u00eancia acumulada que est\u00e1 na base da Forma\u00e7\u00e3o em Merchandising da 3Solutions.\n\nCom o tempo, os resultados tornaram-se mais consistentes, a procura por este tipo de forma\u00e7\u00e3o aumentou e os projetos tornaram-se cada vez mais exigentes. N\u00e3o por tend\u00eancia, mas porque as opera\u00e7\u00f5es passaram a reconhecer o impacto direto que uma exposi\u00e7\u00e3o bem pensada e bem executada tem nas vendas, na rota\u00e7\u00e3o de stock e na efici\u00eancia da loja.\n\nHoje, a 3Solutions \u00e9 procurada para forma\u00e7\u00e3o em merchandising n\u00e3o apenas pelo conhecimento t\u00e9cnico, mas pela forma como trabalha: no terreno, com as equipas, com foco na execu\u00e7\u00e3o e na realidade operacional, ajustando conte\u00fados, exemplos e solu\u00e7\u00f5es ao contexto espec\u00edfico de cada supermercado.\n\n\u00c9 esta proximidade ao ch\u00e3o da loja, aliada a uma vis\u00e3o pr\u00e1tica e estrat\u00e9gica, que permite transformar merchandising em resultados reais \u2014 de forma sustent\u00e1vel, mensur\u00e1vel e consistente ao longo do tempo.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Que impacto tem a forma\u00e7\u00e3o em merchandising no desempenho de um supermercado?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tFind Out Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Esta forma\u00e7\u00e3o em merchandising para supermercados atua de forma integrada em oito \u00e1reas-chave da loja:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Layout de Loja e Fluxos de Circula\u00e7\u00e3o<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Trabalhamos a diferen\u00e7a entre layout de loja e merchandising, ajudando as equipas a compreender como a organiza\u00e7\u00e3o do espa\u00e7o, os percursos do cliente e as zonas quentes e frias influenciam a exposi\u00e7\u00e3o e a venda. O objetivo \u00e9 garantir que o merchandising \u00e9 executado em coer\u00eancia com o layout existente, maximizando visibilidade, fluidez e efici\u00eancia operacional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tLearn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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02.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leitura e Aplica\u00e7\u00e3o de Planogramas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A forma\u00e7\u00e3o ajuda gerentes e equipas a interpretar corretamente o planograma e a aplic\u00e1-lo como ferramenta pr\u00e1tica de gest\u00e3o do linear. Mais do que \u201ccumprir regras\u201d, trabalhamos o porqu\u00ea das decis\u00f5es, quando ajustar e como garantir consist\u00eancia na execu\u00e7\u00e3o di\u00e1ria, respeitando o contexto real da loja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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03.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Exposi\u00e7\u00e3o no Linear e Organiza\u00e7\u00e3o do Sortido<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Abordamos princ\u00edpios de organiza\u00e7\u00e3o do sortido no linear, clareza visual e facilidade de leitura para o cliente. O foco est\u00e1 em tornar a exposi\u00e7\u00e3o mais intuitiva, l\u00f3gica e orientada \u00e0 decis\u00e3o de compra, evitando excesso de produto, ru\u00eddo visual ou desperd\u00edcio de espa\u00e7o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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04.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Exposi\u00e7\u00e3o Horizontal de Marca e Vertical por Fam\u00edlia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Trabalhamos de forma pr\u00e1tica quando aplicar exposi\u00e7\u00e3o horizontal de marca e quando privilegiar a exposi\u00e7\u00e3o vertical por fam\u00edlia. A forma\u00e7\u00e3o ajuda a tomar decis\u00f5es conscientes, alinhadas com o comportamento do cliente, a estrat\u00e9gia da categoria e os objetivos comerciais do supermercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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05.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gest\u00e3o de Espa\u00e7o, Facing e Rentabilidade do Linear<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ajudamos a compreender como a gest\u00e3o do espa\u00e7o e do n\u00famero de facings influencia vendas, rota\u00e7\u00e3o e rentabilidade. O objetivo n\u00e3o \u00e9 apenas \u201cdar mais espa\u00e7o\u201d, mas distribuir o linear de forma equilibrada, baseada em crit\u00e9rios claros e na realidade de cada categoria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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06.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Execu\u00e7\u00e3o em Loja e Consist\u00eancia Operacional<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O merchandising s\u00f3 funciona quando \u00e9 bem executado todos os dias. Nesta \u00e1rea trabalhamos disciplina operacional, rotinas simples de controlo e acompanhamento da execu\u00e7\u00e3o, garantindo que o que foi definido no papel se mant\u00e9m consistente no terreno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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07.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alinhamento entre Merchandising, Stock e Rota\u00e7\u00e3o<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A forma\u00e7\u00e3o aborda a liga\u00e7\u00e3o entre merchandising, gest\u00e3o de stock e rota\u00e7\u00e3o de produto. Trabalhamos pr\u00e1ticas que ajudam a evitar ruturas, excesso de stock vis\u00edvel e exposi\u00e7\u00e3o desajustada, assegurando coer\u00eancia entre o linear, o armaz\u00e9m e as vendas reais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tLearn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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08.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Envolvimento da Equipa na Execu\u00e7\u00e3o do Merchandising<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O merchandising n\u00e3o depende apenas de decis\u00f5es do gerente, mas do envolvimento di\u00e1rio da equipa. Ajudamos a criar entendimento, responsabilidade e crit\u00e9rios claros para que todos saibam o que fazer, porqu\u00ea e como manter a loja bem exposta ao longo do dia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tLearn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Merchandising em Supermercados Forma\u00e7\u00e3o em Merchandising para Supermercados e Retalho Alimentar Agendar Diagn\u00f3stico Gratuito No retalho alimentar, o merchandising \u00e9 muito mais do que \u201ccolocar produtos na prateleira\u201d. \u00c9 uma disciplina operacional que liga layout de loja, planogramas, exposi\u00e7\u00e3o, gest\u00e3o de espa\u00e7o e comportamento do consumidor, com impacto direto nas vendas, na rota\u00e7\u00e3o de stock […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3796","page","type-page","status-publish","hentry"],"yoast_head":"\nForma\u00e7\u00e3o em Merchandising para Supermercados | 3Solutions<\/title>\n<meta name=\"description\" content=\"Forma\u00e7\u00e3o em merchandising para supermercados focada em exposi\u00e7\u00e3o, planogramas e execu\u00e7\u00e3o em loja. 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