{"id":3765,"date":"2025-12-26T18:14:39","date_gmt":"2025-12-26T18:14:39","guid":{"rendered":"https:\/\/3solutions.pt\/?page_id=3765"},"modified":"2026-03-06T18:07:45","modified_gmt":"2026-03-06T18:07:45","slug":"formacao-merchandising","status":"publish","type":"page","link":"https:\/\/3solutions.pt\/en\/formacao-merchandising\/","title":{"rendered":"formacao-merchandising"},"content":{"rendered":"
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Forma\u00e7\u00e3o em
Merchandising
no Terreno<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Merchandising aplicado ao ponto de venda e \u00e0 opera\u00e7\u00e3o de loja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Forma\u00e7\u00e3o\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Na 3solutions ajudamos empresas de retalho a utilizar o merchandising como uma ferramenta estrat\u00e9gica de crescimento, n\u00e3o apenas como um exerc\u00edcio est\u00e9tico de exposi\u00e7\u00e3o de produto. O merchandising eficaz existe para apoiar objetivos claros de neg\u00f3cio, melhorar a experi\u00eancia do cliente e transformar a opera\u00e7\u00e3o da loja em resultados mensur\u00e1veis.<\/p>

Um processo profissional de merchandising come\u00e7a sempre com objetivos bem definidos. Trabalhamos o merchandising alinhado com OKRs<\/strong> claros, como aumento de vendas por categoria, melhoria do ticket m\u00e9dio, redu\u00e7\u00e3o de ruturas ou otimiza\u00e7\u00e3o do fluxo de loja. Estes objetivos s\u00e3o depois traduzidos em KPIs operacionais<\/strong>, como vendas por metro linear, rota\u00e7\u00e3o de produto, taxa de convers\u00e3o, tempo de perman\u00eancia em loja e execu\u00e7\u00e3o correta no ponto de venda.<\/p>

Antes de qualquer a\u00e7\u00e3o, realizamos uma auditoria de merchandising<\/strong>, analisando a organiza\u00e7\u00e3o da loja, a coer\u00eancia do layout, a exposi\u00e7\u00e3o de produto, a sinaliza\u00e7\u00e3o, a leitura do linear pelo cliente e o comportamento real de compra. Esta auditoria permite identificar oportunidades concretas de melhoria e serve de base para a constru\u00e7\u00e3o de planos de a\u00e7\u00e3o claros, exequ\u00edveis e orientados para o terreno<\/strong>.<\/p>

O merchandising n\u00e3o vive de conceitos abstratos. Vive de execu\u00e7\u00e3o consistente. Por isso, os planos de a\u00e7\u00e3o s\u00e3o sempre adaptados \u00e0 realidade da opera\u00e7\u00e3o, \u00e0s equipas e ao tipo de loja, garantindo que aquilo que \u00e9 definido pode ser aplicado no dia a dia sem complexidade desnecess\u00e1ria.<\/p>

Alguns princ\u00edpios fundamentais orientam qualquer estrat\u00e9gia eficaz de merchandising. A exposi\u00e7\u00e3o deve facilitar a decis\u00e3o do cliente, n\u00e3o complic\u00e1-la. O produto certo deve estar no lugar certo, com informa\u00e7\u00e3o clara e leitura imediata. O linear deve ser organizado para vender, n\u00e3o apenas para arrumar. E todas as decis\u00f5es de merchandising devem ser avaliadas pelo impacto real nos resultados, n\u00e3o pela perce\u00e7\u00e3o interna.<\/p>

Ao trabalhar o merchandising desta forma, conseguimos transformar a loja num espa\u00e7o mais eficiente, mais claro para o cliente e mais rent\u00e1vel para o neg\u00f3cio. O merchandising deixa de ser apenas visual e passa a ser uma alavanca estrat\u00e9gica de performance, sustentada por dados, execu\u00e7\u00e3o no terreno e melhoria cont\u00ednua.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Forma\u00e7\u00e3o em Merchandising que transforma exposi\u00e7\u00e3o em vendas reais.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Embora existam princ\u00edpios fundamentais de merchandising, nenhuma loja \u00e9 igual \u00e0 outra. O p\u00fablico-alvo, o tipo de produto, o espa\u00e7o dispon\u00edvel e os objetivos comerciais exigem abordagens diferentes. Por isso, a nossa forma\u00e7\u00e3o em merchandising no retalho nunca parte de modelos standard ou solu\u00e7\u00f5es pr\u00e9-formatadas, sendo sempre adaptada \u00e0 realidade concreta de cada loja e equipa.\n\nA Forma\u00e7\u00e3o em Merchandising para Gerentes e Respons\u00e1veis de Loja foi criada para ajudar quem lidera a loja a tomar decis\u00f5es mais eficazes sobre exposi\u00e7\u00e3o de produto, organiza\u00e7\u00e3o do espa\u00e7o, montras e coer\u00eancia visual, com impacto direto na experi\u00eancia do cliente e nas vendas. Trabalhamos a liga\u00e7\u00e3o entre merchandising, comportamento do consumidor e objetivos comerciais, garantindo que a loja est\u00e1 preparada para vender todos os dias.\n\nNeste m\u00f3dulo, os participantes desenvolvem uma vis\u00e3o pr\u00e1tica e comercial sobre layout de loja, exposi\u00e7\u00e3o, stock vis\u00edvel, zonas quentes e frias, montras e leitura do percurso do cliente. O foco est\u00e1 em transformar o merchandising num verdadeiro instrumento de venda e n\u00e3o apenas num exerc\u00edcio est\u00e9tico.\n\nPara a empresa, esta forma\u00e7\u00e3o contribui para lojas mais organizadas, coerentes e orientadas a resultados. Para gerentes, store managers e encarregados de loja, permite ganhar crit\u00e9rio, autonomia e consist\u00eancia na gest\u00e3o do merchandising no dia a dia.\n\nEsta forma\u00e7\u00e3o em merchandising ajuda gerentes e respons\u00e1veis de loja a otimizar a exposi\u00e7\u00e3o, melhorar a experi\u00eancia do cliente e aumentar a performance comercial no ponto de venda.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Que impacto pode uma forma\u00e7\u00e3o em merchandising ter nas vendas da minha loja?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tFind Out Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Consultoria e Forma\u00e7\u00e3o em Merchandising orientadas a resultados no ponto de venda<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para que serve realmente o merchandising?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O merchandising serve para facilitar a decis\u00e3o do cliente, aumentar a convers\u00e3o no ponto de venda e transformar espa\u00e7o, linear e exposi\u00e7\u00e3o em vendas reais. Trabalhamos o merchandising como uma ferramenta estrat\u00e9gica de neg\u00f3cio, n\u00e3o como um exerc\u00edcio visual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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02.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Defini\u00e7\u00e3o de objetivos e OKRs em Merchandising<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qualquer projeto come\u00e7a com objetivos claros. Definimos OKRs de merchandising alinhados com o neg\u00f3cio, como aumento de vendas por categoria, melhoria do ticket m\u00e9dio, redu\u00e7\u00e3o de ruturas ou melhor aproveitamento do espa\u00e7o de loja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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03.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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KPIs de Merchandising que fazem a diferen\u00e7a<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Traduzimos os objetivos em KPIs operacionais mensur\u00e1veis, como vendas por metro linear, rota\u00e7\u00e3o de produto, taxa de convers\u00e3o, perman\u00eancia em loja, execu\u00e7\u00e3o no linear e impacto das a\u00e7\u00f5es de exposi\u00e7\u00e3o nos resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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04.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Auditoria de Merchandising no Terreno<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Realizamos auditorias de merchandising no ponto de venda, analisando layout, organiza\u00e7\u00e3o do linear, exposi\u00e7\u00e3o de produto, sinaliza\u00e7\u00e3o, leitura pelo cliente e comportamento real de compra, identificando oportunidades concretas de melhoria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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05.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Planos de A\u00e7\u00e3o de Merchandising aplic\u00e1veis \u00e0 loja<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A partir da auditoria, constru\u00edmos planos de a\u00e7\u00e3o simples, claros e exequ\u00edveis, pensados para serem aplicados no dia a dia da loja, com impacto imediato na opera\u00e7\u00e3o e melhoria consistente dos resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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06.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Merchandising em Supermercados e Retalho Alimentar<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aplicamos princ\u00edpios de merchandising ajustados \u00e0 realidade dos supermercados, considerando categorias, fluxo de loja, ruturas, frescos, sazonalidade e gest\u00e3o eficiente do linear, sempre orientados para vendas e efici\u00eancia operacional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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07.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Merchandising em Lojas de Moda e Especializadas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Trabalhamos o merchandising em moda e retalho especializado com foco na leitura visual, storytelling de produto, cross-selling, gest\u00e3o de espa\u00e7o e experi\u00eancia do cliente, garantindo coer\u00eancia entre marca, exposi\u00e7\u00e3o e convers\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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08.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Forma\u00e7\u00e3o pr\u00e1tica e acompanhamento no terreno<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A forma\u00e7\u00e3o em merchandising \u00e9 pr\u00e1tica, feita no terreno e com acompanhamento \u00e0 execu\u00e7\u00e3o, garantindo que equipas, gerentes e respons\u00e1veis sabem aplicar, medir e ajustar o merchandising de forma cont\u00ednua e orientada a resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Free Diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Forma\u00e7\u00e3o em Merchandising no Terreno Merchandising aplicado ao ponto de venda e \u00e0 opera\u00e7\u00e3o de loja Agendar Diagn\u00f3stico Gratuito Na 3solutions ajudamos empresas de retalho a utilizar o merchandising como uma ferramenta estrat\u00e9gica de crescimento, n\u00e3o apenas como um exerc\u00edcio est\u00e9tico de exposi\u00e7\u00e3o de produto. O merchandising eficaz existe para apoiar objetivos claros de neg\u00f3cio, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3765","page","type-page","status-publish","hentry"],"yoast_head":"\nformacao-merchandising - 3Solutions Consultoria em Marketing e Gest\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3solutions.pt\/en\/formacao-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"formacao-merchandising - 3Solutions Consultoria em Marketing e Gest\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Forma\u00e7\u00e3o em Merchandising no Terreno Merchandising aplicado ao ponto de venda e \u00e0 opera\u00e7\u00e3o de loja Agendar Diagn\u00f3stico Gratuito Na 3solutions ajudamos empresas de retalho a utilizar o merchandising como uma ferramenta estrat\u00e9gica de crescimento, n\u00e3o apenas como um exerc\u00edcio est\u00e9tico de exposi\u00e7\u00e3o de produto. 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